The National Museum of Mathematics’ rebranded identity is primarily defined by the mark. The mark stands alone as an abstract letterform consisting of right triangles in both the negative and positive space, indicative of geometry, angles, and structure. A more contemporary primary color palette is used to maintain familiarity of the current mark and contribute to the modern aesthetic.

Overall, the clean, bold, modern identity brings the brand into the contemporary space while maintaining flexibility. This sophisticated-yet-simple system better fulfills the museums mission statement of “leading a broad and diverse audience to understand the evolving, creative, human, and aesthetic nature of mathematics.”